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Senior Digital Marketing Manager

Employer
C&M Executive Recruitment
Location
Homeworking
Salary
£50000.00 - £60000.00 per annum
Closing date
6 Jul 2022

View more

Sector
Travel Agency
Hours
Full Time
Contract Type
Permanent
Job function
Marketing & PR

Senior Digital Marketing Manager - London/Hybrid - £50-60k. This specialist online travel company are seeking an experienced Senior Digital Marketing Manager to help drive online traffic to their site, user experience and conversions to achieve their ambitious growth objectives both in the UK and internationally.

Senior Digital Marketing Manager Responsibilities:

  • Define the strategy for our traffic acquisition strategy and meet our cost of sale KPI's
  • Manage agency relationship and team to deliver and review the plan.
  • Set specific marketing goals and KPIs. Monitor, measure and communicate results.
  • Track marketing metrics and trends, like conversion rates, web analytics, lead source, and make recommendations to Senior Management Team
  • Analyse sales and marketing metrics and campaign performance to optimise spend and performance
  • Generate innovative ideas to promote our brands and our products including new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Ensure the CRM and marketing automation systems provide an effective sale funnel
  • Evaluate new technologies and their potential to improve marketing effectiveness
  • Forecast market trends and research market to identify new opportunities
  • Collaborate with other teams such as IT, product development, design, sales, client services and editorial to optimise campaign success


Senior Digital Marketing Manager Skills and Experience:

  • Proven experience in digital marketing within travel, online retail, gaming or similar sectors
  • Excellent understanding of digital marketing concepts, channels, and best practices
  • Displays creativity and business acumen in the development and delivery of marketing strategies across a range of products
  • Demonstrable experience with successful marketing campaigns and digital technologies (e.g. digital advertising, social media, email marketing, SEO/SEM) affiliates and partnerships.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
  • Demonstrable experience of using analytics tools to monitor performance and make recommendations for improvement
  • Experience with A/B and multivariate tests, and an understanding of web design/UX
  • Exceptional analytical skills and data-driven thinking
  • Results orientated with strong planning, prioritisation and time management skills
  • Ability to build close and trusted internal and external relationships
  • Strong organisational and leadership skills to nurture and develop the team
  • Excellent communication skills (verbal and written)
  • Up to date with trends and best practices in digital marketing and measurement


Senior Digital Marketing Manager Additional Info:

  • Salary 50-60K
  • Hybrid working pattern 2-3 days In the office in London

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Executive Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit http://www.candmexecutive.co.uk/

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