Senior Digital Marketing Manager

We are seeking an experienced Senior Digital Marketing Manager to join a highly successful travel company in the Hampshire area hybrid working model. 

This well known tour operator offers a range of travel types across the globe for clients. 

Great working social environment in a dynamic business environment. 

Working with the Marketing Director, you will design, manage and deliver our clients  long-term digital strategy in order to deliver a customer-orientated and cost-effective plan to acquire and renew customer engagement. 

Senior Digital Marketing Manager Duties:

• Responsible for all digital performance and ecommerce activities including online advertising, CRM, agency relationships (PPC, SEO, retargeting), website merchandising and achieving targeted growth in online sales. 
• Execute and optimise integrated, marketing campaigns.
• Use data, best practice and industry trends to guide the long term digital strategic roadmap and short-term tactical digital decisions.
• Manage the digital agency relationship and brief them on campaigns, projects and tactical promotions.
• Work with the CRM Manager to design, optimise and deliver the customer and prospect contact strategy, including end-to-end communications, loyalty & retention strategies, email newsletters, technical developments and software solutions. 
• Collaborate closely with the Content Marketing team to help develop and optimise the digital content strategy, including web content, SEO and social.
• Optimise and deliver the digital performance marketing strategy, including PPC, digital display advertising and affiliates. 
• Oversee day-to-day delivery of online marketing activity including PPC, SEO, Programmatic display and retargeting, affiliate, Social ads & Pre-roll video.

Essential Requirements:

• Significant knowledge and experience of the full digital marketing mix 
• Hands-on experience of paid search and digital display advertising (client-side or agency) 
• Hands-on experience of managing websites including CMS knowledge Experience of CRM tools/platforms Excellent data analysis and reporting skills 
• Experience of managing a team 
• Excellent relationship building skills and ability to positively influence others 

Desirable:

• Previous experience using web analytics and other tools to identify opportunities for improvement (e.g. Google Analytics, Adobe Analytics) and Google Tag.
• Manager Paid digital advertising experience including PPC, programmatic, retargeting, affiliates and paid social.
• Experience in Digital marketing ROI techniques, Attribution, effectiveness modelling and econometrics 
• Experience of A/B and MVT tools 
• A good understanding of SEO, CRO, CRM and e-marketing, and UX 
• Proven track record of increasing sales and traffic to corporate/brand websites. 

Generous perks are on offer including pension, buying holiday leave, travel perks, life assurance, travel perks, healthcare, career progression and many more perks. Minimum 1 day a week at the office.

Locations ideal for this post includes Reading, Wokingham, Bracknell. Fleet, Farnham, Woking, Hook, Basingstoke and Aldershot.

www.platinumtravelrecruitment.co.uk