Senior CRM Exec

An established award-winning travel company are recruiting for a Senior CRM Executive to join their team . This role will be hybrid 3 days office based in Manchester City Centre and 2 days at home and will be part of their in-house digital marketing team. Reporting to the CRM Manager the role will be involved with the implementation of CRM strategy with a focus on email marketing, data, and performance both locally and contributing across global markets. This role offers a salary up to £30,000 dependent on experience.

Senior CRM Executive Responsibilities

• Supporting the execution of the multi-channel CRM strategy across all brands.
• End-to-end management of all email communications - from content brief, email build, execution, and reporting.
• Liaise with Brand and Studio stakeholders to produce targeted, high quality, on brand email communications.
• Updating, maintaining, and improving in-house CRM systems and programs.
• Working with external suppliers and agencies to improve the quality of our leads and segmentation.
• Research, develop and implement new CRM projects driving KPI's, increasing web traffic and improving online conversion.
• Use of Analytics to monitor performance and produce weekly, monthly, and annual reports.
• Develop an understanding of customer life cycles and LTV.
• Progress the business capability in email automation, personalisation, and device optimisation.

Senior CRM Executive Experience

• Minimum 2-3 years' experience in a senior commercially focussed CRM role.
• Strong understanding of database marketing principles and CRM, online/offline marketing concepts, strategy, and best practice.
• Experience and understanding of CRM platforms, ESP's and mass mailing tools.
• An analytical drive - confidence working with and interpreting large amounts of data for analysis.
• Copywriting, proofing and editing experience would be advantageous.
• Prior use or understanding of Acoustic Campaign & Google Analytics would be advantageous

To apply for the role of Senior CRM Executive please send in your CV to rachel@candm.co.uk or apply below or call RACHEL on 01612384491

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C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit www.candm.co.uk