CRM Executive

Travel Trade Recruitment
South West London, London, England
£32000 - £38000 per annum
Closing date
11 Dec 2023

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Tour Operator
Full Time
Contract Type

Job Details

We are excited to be recruiting for a CRM Executive, we are seeking a dynamic and results-driven Senior CRM Executive to lead our efforts in building and maintaining strong customer relationships, maximising customer lifetime value, fostering brand loyalty and enabling the acquisition of new clients through recommendations from existing clients. As a key member of our team, you will develop and execute innovative retention strategies to engage, charm and retain our valued customers.

The Job:

  • Transform first time bookers into returning customers by pinpointing the motivation/trigger for their trip and suggesting comparable or complementary travel experiences.
  • Retention Strategy Development: develop and deliver comprehensive retention strategies, including segmentation, that focus on increasing customer loyalty, repeat purchases, referrals, recognising clients when they refer new clients and reactivation of lapsed clients.
  • Plan, execute and optimise targeted communications (primarily email) to encompass various stages of the customer lifecycle, including triggered emails upon enquiry, booking, departure, return, birthdays and anniversaries. These initiatives will complement our regular weekly brand communications.
  • Collaborate with marketing, sales, product, and customer service to understand holiday triggers, present captivating holidays concepts and ensure consistent messaging.
  • Data Analysis and Reporting: Utilise data-driven insights to monitor the effectiveness of campaigns, track KPIs, and make recommendations for continuous improvement
  • Analyse data to enhance client profiles, and make sure profiles are kept up to date.
  • Harvest and react to post-trip client feedback, analysing the data and escalating if required
  • A/B Testing: Design and execute A/B tests to optimise campaign performance and customer engagement.

Skills Required:

  • Someone with a marketing mindset
  • Someone who ideally has experience in the travel sector, and if not, have a passion for travel
  • Someone happy to get involved in new projects and try new things.
  • Someone who is equally happy implementing or developing strategies
  • Someone charismatic, curious, and who naturally cultivates connections.
  • Someone who has an aptitude for data analysis
  • 3 years+ experience in a similar role
  • Excellent communication skills (both written and oral) and able to engage effectively with colleagues at all levels.
  • Strong project management skills, well organised, with experience of working to tight deadlines
  • Pro-active self-motivator and able to show initiative and to drive activity within deadlines.
  • Good understanding and active experience in email marketing campaigns
  • Experience in working with customer data, including permissions, data protection, GDPR and segmentation.

The Package:

  • Salary £32,000 - £38,000
  • 23 days annual leave, increasing one day per full year of service up to 30 days
  • Contributory pension scheme
  • Cycle to Work scheme
  • Private healthcare
  • Travel insurance
  • Sabbatical option after five years of continuous service


  • If you are interested in the above vacancy, please click 'APPLY' or email


Travel Trade Recruitment handles vacancies from hundreds of employers each year. We have a wide variety of permanent and temporary job opportunities within all sectors of the travel industry, including business travel, tour operations, retail travel, and reservations.
We want to help you find the ideal travel industry job, make the next career step, and maximise your potential. We do this by finding out about you, as well as what is important to your career goals and lifestyle aspirations.

We also offer CRS training courses in the four major systems of Galileo, Sabre, Amadeus, Worldspan, and can advise which course would enhance your career.
Find more details at

Travel Trade Recruitment won three awards in 2009 for Best Travel Recruitment Consultancy, including 'Best UK Travel Recruitment Consultancy' at the Globe Travel Awards, Star Recruitment Consultancy at the Travel Bulletin Awards, and Travel Recruitment Company of the Year at the recent British Travel Awards. We are an official ABTA Industry Partner, Members of the Institute of Travel and Tourism (IATA) and the Recruitment and Employment Confederation.

All information supplied to Travel Trade Recruitment will be dealt with confidentiality. Your details will not be passed onto a Client without your specific permission.

Our service to job seekers is completely free. Contact your nearest office and speak our friendly consultants for free advice, or register for our online recruitment services at

London Office
Tel: 0203 887 9444

Birmingham Office
Tel: 0121 222 2624

Manchester Office
Tel: 0161 923 6120

Leeds Office
Tel: 0113 394 4147

Scottish Division
Tel: 0141 248 5222

Temp Division
Tel: 0203 887 9444



Company info
0203 887 9444
3rd Floor, 1 Aldgate

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