CRM Executive

We are excited to be recruiting for a CRM Executive, we are seeking a dynamic and results-driven Senior CRM Executive to lead our efforts in building and maintaining strong customer relationships, maximising customer lifetime value, fostering brand loyalty and enabling the acquisition of new clients through recommendations from existing clients. As a key member of our team, you will develop and execute innovative retention strategies to engage, charm and retain our valued customers.

The Job:

• Transform first time bookers into returning customers by pinpointing the motivation/trigger for their trip and suggesting comparable or complementary travel experiences.
• Retention Strategy Development: develop and deliver comprehensive retention strategies, including segmentation, that focus on increasing customer loyalty, repeat purchases, referrals, recognising clients when they refer new clients and reactivation of lapsed clients.
• Plan, execute and optimise targeted communications (primarily email) to encompass various stages of the customer lifecycle, including triggered emails upon enquiry, booking, departure, return, birthdays and anniversaries. These initiatives will complement our regular weekly brand communications.
• Collaborate with marketing, sales, product, and customer service to understand holiday triggers, present captivating holidays concepts and ensure consistent messaging.
• Data Analysis and Reporting: Utilise data-driven insights to monitor the effectiveness of campaigns, track KPIs, and make recommendations for continuous improvement
• Analyse data to enhance client profiles, and make sure profiles are kept up to date.
• Harvest and react to post-trip client feedback, analysing the data and escalating if required
• A/B Testing: Design and execute A/B tests to optimise campaign performance and customer engagement.

Skills Required:

• Someone with a marketing mindset
• Someone who ideally has experience in the travel sector, and if not, have a passion for travel
• Someone happy to get involved in new projects and try new things.
• Someone who is equally happy implementing or developing strategies
• Someone charismatic, curious, and who naturally cultivates connections.
• Someone who has an aptitude for data analysis
• 3 years+ experience in a similar role
• Excellent communication skills (both written and oral) and able to engage effectively with colleagues at all levels.
• Strong project management skills, well organised, with experience of working to tight deadlines
• Pro-active self-motivator and able to show initiative and to drive activity within deadlines.
• Good understanding and active experience in email marketing campaigns
• Experience in working with customer data, including permissions, data protection, GDPR and segmentation.

The Package:

• Salary £32,000 - £38,000
• 23 days annual leave, increasing one day per full year of service up to 30 days
• Contributory pension scheme
• Cycle to Work scheme
• Private healthcare
• Travel insurance
• Sabbatical option after five years of continuous service

Interested:

• If you are interested in the above vacancy, please click 'APPLY' or email helen@traveltraderecruitment.co.uk