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Head of Marketing

Employer
Hays Travel
Location
Sunderland
Salary
Competitive
Closing date
21 Mar 2024

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Sector
Travel Agency
Hours
Full Time
Contract Type
Permanent
Job function
Marketing & PR

The Head of Marketing will be an integral part of the Senior Management team who will make a significant contribution to the business.

The core responsibility of this role is to lead the overall strategy and success of our marketing activity, including but not limited to all aspects of internal and external marketing including content marketing and overall brand management.  You will be responsible for developing firm relationships with key areas of the business to develop and deliver a fully integrated marketing strategy to promote higher profitability and competitiveness.

Competencies Required

  • Experience of developing and managing a marketing budget to ensure goals and objectives for marketing activity are met.
  • Staying abreast of current market conditions and trends and incorporate new innovations in the market.
  • Ideally has experience in brand marketing, delivering impactful and visually attractive campaigns across touchpoints to drive sales.
  • Able to demonstrate through previous campaigns/work their ability to drive brand awareness and improve business performance.
  • Broad commercial awareness and acumen – clearly understand how all the sum of the parts drive business performance.
  • Lead a team to deliver best in class collateral including but not limited to consumer brochures
  • Demonstrate a strong understanding of the need for a strong external PR presence and the consistency of messaging.
  • Consistently develops themselves and their team to be aware of the latest trends and have an exceptional awareness of the latest market opportunities in our sector
  • Ideally has experience in a Retail environment (travel ideal, but not essential). Ability to support our retail and homeworker divisions through campaigns designed to maximise visibility and customer attention.
  • Drives process and has the confidence to challenge the way things are done.
  • Can generate customer insights from analytics and translate them into successful brand strategy and executions.
  • Be a highly skilled communicator with strong negotiation skills with a desire to build strong, mutually beneficial business relationships.
  • Ability to work and adapt the strategy in line with business demands.
  • Be able to prioritise effectively and deliver within pre-agreed deadlines
  • Can interact effectively with the company Board of Directors & present at Board Meetings.
  • Be a successful participant in the Senior Management team that provides company leadership and direction.
  • Experience of managing and developing multiple direct reports
  • Be forward thinking and a team player
  • Have the ability to lead and support the development of the wider team, excellent interpersonal and coaching skills
  • Excellent organisational skills
  • Able to act quickly to change and juggles conflicting demands calmly when under pressure

Qualifications / Experience Required

  • A marketing expert with 5+ years’ experience leading successful marketing teams
  • Bachelor’s degree in Marketing or a related field

General

  • To undertake any other duties that may fall into the job criteria
  • To treat all employees, customers and suppliers with dignity and respect
  • To live and demonstrate Hays values and our special culture
  • To conform with all company policies and procedures including Health and Safety
  • This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

 Our values

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

  • Supportive
  • Motivational
  • Innovative
  • Loyal
  • Excellent

What it’s like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work. We’re very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.

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