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Digital Performance Marketing Manager

Employer
Gail Kenny Executive Recruitment
Location
Hybrid/Hertfordshire
Salary
££
Closing date
3 May 2024

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Job Details

This is an exciting opportunity to work for a dynamic online travel brand, with ambitious growth plans.

As Digital Marketing Performance Manager you will be responsible for optimising all paid digital acquisition and retention channels in the UK, Europe, and other new markets to drive marketing effectiveness.

We are looking for an expert in all things Digital to support the business as it continue to grow.

Working within a small, but talented Marketing department, you will collaborate with key business stakeholders to contribute and execute on digital marketing strategy objectives for growth in sales and in brand equity.

You’ll have responsibility for orchestrating effective multi-channel campaigns, overseeing planning and reporting for all channels. Also, for creating and maintaining a roadmap that plots a course for the activity to become ever more customer focused, holistic and integrated with data. 

We need a great motivator and communicator, someone with ambition, vision and energy who embraces change plus is prepared to go that extra mile to achieve business objectives.

Managing optimisation of all paid digital channels alongside external agency including PPC, paid social media, affiliates and biddable across multiple territories in EU and beyond.

You will own Email/SMS/Push marketing, utilising customer data & messaging platform capability to drive automation and growth in audiences and sales

The role needs a strong analytic and commercial mindset, providing weekly and monthly reporting of performance across all European channels, with P&L responsibility for campaigns, continuing to drive improved ROI & customer engagement.

The role needs excellent knowledge of Google Analytics 4 and experience working with IT development sprints & agile methodology

Company

‘Gail Kenny Executive Recruitment is regarded as the market leader when it comes to connecting the best travel talent with fantastic travel brands. We've been delivering talent for over a decade and consider ourselves pretty unique; you will discover this when you work with us.

Not only do we have an unparalleled reach within the travel industry, we are also obsessed when it comes to high service standards.

In addition we have a reputation for having the best understanding of the digital landscape, for sourcing great candidates and great jobs in ecommerce and digital marketing.’

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