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Tourism Australia
London (Central), London (Greater)
Competitive Salary
Closing date
7 Jun 2024

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Tourist Board
Full Time
Contract Type
Job function
Marketing & PR

Job Details

Our vision is to make Australia the most desirable and memorable destination on earth, and this underpins everything we do at Tourism Australia. Tourism Australia is the Australian government agency responsible for attracting international visitors to Australia, both for leisure and business events.

About the role
To help cement Australia’s strong position as a prime leisure and business destination we’re looking for an innovative and inspiring individual to play an integral role in representing Australia as a must-visit destination, contributing to all campaigns requiring creative production, media and digital solutions to create conversations and talkability about Australia on a global scale.
You will be responsible for delivering and achieving the following:
•    Support the Regional Marketing Manager with administration, campaign and agency management. 
•    Monitor and optimise campaign performance, measure effectiveness and support reporting and presentation needs, with a focus on digital
•    Implement best-practice for creating excellent creative / content and media across ATL and digital user experiences 
•    Manage and maintain UK content, ensuring local pages are up-to-date and develop/ adapt as per market requirements with a focus on the customer journey to enhance the user experience
•    Manage the application of brand guidelines across multiple mediums, including print, online and multi-media.
•    Support the execution of content and social marketing programs.
•    Help to facilitate content and brand asset requests from industry partners and media in the UK.
•    Support UK team in delivering assets, event activations and market presentations.
As Tourism Australia is a multinational organisation, this role may require the incumbent to be flexible in the hours worked and willingness and availability to travel.

About us
Our values are the start of our cultural story. They determine who we are today and who we will be tomorrow. We bring our values to life through the way we behave every day. Our values are: 
•    We think big and without borders… We have a proud history of doing innovative and ground-breaking work. And we’re not done yet.
•    We make each other better… We’re one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger.
•    We do the right thing… We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously.
•    We only do work that makes a difference… There’s so much we can do, and want to do, but we focus on the things that will add the most value to our industry.
•    We’re obsessed with telling the Australian story… We’re passionate about Australia, her land, nature, people, and culture. And We’re proud of our role in sharing her story with the world.

Let’s talk about you
At Tourism Australia, we believe that creating a strong, healthy, and positive culture, is the secret to making extraordinary things happen. 
What will set you apart from the crowd & ensure your success in the role? To succeed in this role, your profile will demonstrate the following: 
•    Minimum three years’ experience in a marketing environment, supported by tertiary qualifications in business, marketing or a related field
•    Strong working knowledge of MS Office, Adobe Marketing Suite (Analytics & AEM)
•    Content management experience – Adobe Experience Manager preferable 
•    Finger-on-the pulse of current marketing trends, providing innovative ideas and practical solutions to meet changing market dynamics
•    Exceptional attention to detail balanced with ability to think creatively 
•    Ability to manage and reprioritise competing deadlines and priorities, working to short deadlines
•    Produce clear and persuasive documents with an ability to tailor content to ensure all documents are audience appropriate.  

If this sounds like you, and you are ready to make a significant contribution to Tourism Australia’s operations please apply via the "Apply" button.

Your application must include a CV and cover letter addressing the role requirements. You will also be required to complete some initial pre-screening questions.  Only candidates with right to work in the UK will be considered – no relocation assistance is available for this role. 

Please contact if you have any questions.
Applications close Friday 7 June 2024.


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